Reciprocal Linking

Reciprocal Linking is a technique where two websites exchange their links which is typically agreed to by the website owners.

Reciprocal linking is used to gain (link) popularity and traffic of your website on the search engines such as google.com.

Some search engines will give more credit to a one way link. One way links tend to draw traffic away from you. Generally most webmasters will exchange links with a "I'll help you if you'll help me" attitude and it is good for business.

Reciprocal Linking is a key aspect of website building if you are in it for the long haul.

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