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Passport To Wealth- How To Increase Your Online Profits By 300%

       by Stan Tomaszewski

If I can offer a way to increase your online profits just by changing your product, would you consider that your passport to wealth?

Well, I can offer you a case study performed with our website where we tested two different home based business products and give you the facts so you can apply this yourself and see the same results.

Our test involved an ebook product that sold for $19.95, and a higher end home business program that sells for $997. The latter being the Passport To Wealth home business opportunity.

The test further involved using traffic at our website which we feel is "targeted" traffic of people looking for various online business opportunities.

There have been many statements by different marketers that claim it is just as easy to sell a $19.95 ebook as it is to sell a $997 product. We will comment on this later in this write-up.

Keep in mind with this study that the traffic for either product was essentially the same, and we did not factor in the many variables of online sales, such as whether each product we used had a similar "sales copy" to result in a similar desire of the prospect to make a purchase.

Actually the ebook had a very well converting sales copy while the Passport To Wealth product used a very well converting opt in page with a followup e-mail marketing system.

The results given here merely look at the traffic that each product was exposed to, and the number of sales of either product per a given number of "visits".

Our results were interesting. The numbers presented here are scaled down so as to not show actual sales figures, which could imply that "everyone" would see that level of sales. They are however directly representative of the actual sales obtained with each product.

Using our scaled down figures, each product saw approximately 2400 visits in a months timeframe.

During this time frame, we sold some 15-22 ebooks, or about one(1) every 129 visits.

When we tested the Passport To Wealth opt in page, we made approximately 1.5 sales in a months time. That is about 1 sale for every 1600 visits.

The interesting thing is that the total ebook sales were about $369 where the Passport To Wealth sales were $1495! That's actually a 400% increase in profitability!

Conclusion:

1. It is definitely just as "easy" to sell a $997 price point product as it is to sell a lower cost $19.95 ebook product with this particular website.You will see less sales per visit, but the overall profit margin is much improved.

2. Just by changing our product, and keeping our main website and incoming traffic the same, we increased our profits by well over 300%.

3. Either product is downloadable so there were no shipping costs or other costs that impacted this study.

We hope this information is helpful and informative. It should be mentioned that you may not see the exact same increase in profits as we did based on your website or traffic source.

This does suggest quite strongly that the place to be to achieve your passport to wealth in the home business opportunity , work at home arena is with a product with a pricepoint such as Passport To Wealth.

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