Joe Sugarman

Joe Sugarman is a top advertising and marketing in the US. He has built several large businesses through his sales, writing, marketing and entrepreneurial talents.

Joe Sugarman has expertise in Direct Marketing,sales, and advertising. he has created videos, audios, and authored several books all of which has brought him fame and success.

Joe saw (micro) electronics back in the 1970's as the future and formed a company to market the world's first pocket calculator, this through direct marketing. His Northbrook, Illinois based company, JS&A Group, Inc. grew quickly to become on of America's source of such space aged products. He introduced many new products including: cordless telephone, digital watch, pocket calculators and computers. His sales copy methods were full page ads and sales copy with little graphics.

His compnay introduced the 800 number toll-free concept to take credit card orders over the phone. This pioneering effort soon was adopted by others and took over the entire catalog industry.

In 1986 he changed his focus from electronics to BluBlocker sunglasses which he sold in direct mail, catalogs, mail order ads, TV through infomercials, QVC (the home shopping channel). They are currently sold in stores world wide; over 20 million have been sold.

Joe Sugarman in 1979 was selected as Direct marketing man of the year, and in 1991 he was given the Maxwell Sackheim Award for his career efforts and contributions to direct marketing.

People pay up to $3000 to attend one of his marketing seminars- he is an entertaining speaker as well.

Here's a list of his latest books you may want to get your hands on: Triggers, Television Secrets for Marketing Success, Advertising Secrets of the Written Word and Marketing Secrets of a Mail Order Maverick.

A final word from the master himself as he has been quoted: "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity." This is similar to the quote: " a problem is only an opportunity for you to develop a yet untapped portion of your mind" which we feel is appropriate for most business start ups.

We recommend Joe Sugarman and hope that we may have sparked something in you to achieve the success you truly deserve.

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