Jack Trout is considered to be an
expert in marketing and advertising and has a wealth of knowledge and
experience in each. Mr. Trout began his career working for General
Electrics advertising department and later was Divisional Advertising
manager for Uniroyal.
I became aware of Jack Trout when my Dad gave me a
book titled: "Horse Sense The Keys To Success Is Finding a Horse To
Ride".I read that book so fast I think the book is still warm! What I
found in that book was a simple idea that helped put me on course to
find my horse to ride.
I think this is a very important idea to pass
along to all you budding entrepreneurs, so it is worth another
paragraph. Jack Trout co-authored that book with Al Ries. The simple
thought to grasp is you need to find a horse, or "something" that will
carry you to your success.
It isn't necessarily what you know that makes you
successful. There are many very intelligent people that you'd not view
as successes, at least in the financial aspect. You can find your horse
within your "job", a mentor for example, or you can find that niche
business area that you have expertise in and bring it forward to
achieve your success.
The horse might be right around you but you are
looking for something more "guaranteed", more "assured", or more
"secret marketing concepts" when the real answers are just finding that
horse to ride.You also might have difficulty accepting the concept that
it isn't necessarily what you know that guarantees your success. Just
look around your office or work environment, assuming you are still in
a traditional "job" and note who is being promoted! Hope I did not
strike too much of a nerve.
Jack Trout is currently president of Trout &
Partners an advertising firm in Old Greenwich, Connecticut with other
offices in 13 countries. Mr. jack Trout claims a client list including
Fortune 500 Companies such as Merrill Lynch, AT&T, Xerox, Lotus,
Repsol, and Southwest Airlines.
In addition to one of my favorite books mentioned
above, Jack Trout co-authored many others with Al Ries, and these
include: "Marketing Warfare", "Bottom-Up Marketing", "The 22 Immutable
Laws of Marketing", "Positioning: The Battle For Your Mind". jack Trout
has also sole author credit on these books:"The New Positioning", "Big
Brands Big Trouble", "The Genie's Wisdom", "Differentiate Or
Die-Survival in Our Era of Killer Competition", "The Power of
Simplicity-A Management Guide To Cutting Through the Nonsense And Doing
You can hear Jack Trout speak on one of his two
internet radio shows where he discusses marketing abd advertising. His
shows are called: "Strategy with Jack Trout", and "A Minute In The Mind
Of Jack Trout".You can even download these shows to an MP3 player or
listened to when ever you wish on the internet.
Jack Trout is a featured speaker where he covers
advertising, marketing and communications. Jack Trout is recommended.
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