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Eric Ward
Eric Ward has been around on the
internet since 1994, before most of us even heard of a "hyperlink".
Eric Ward is an authority on link building and link baiting. The more
we are online the more we see how critical link building is. It aslo
appears to be one of the most time consuming and tedious tasks when
getting your website "ranked".
We became aware of Eric Ward through an interview
on Web Pro News. Web Pro News is a great site that offers all kinds of
website optimization information and strategies.
First, what is "link bait"? This is anything that
inspires someone to another website or blog to then link back to it.
The only limit of link bait is your creativity. Sort of like "viral
marketing"- your creativity to get traffic by viral means is only
limited by your ideas and imagination. If it works, do it!
Eric Ward mentions the need to create a mix of
organic and paid links. If you are looking to promote something next
week, organic isn't going to cut it.Use organic for something far off
in the future; if for Christmas, start in September with your link
campaign.
As always Eric Ward mentions the importance of
quality links. Making sure the link is of the right audience and in
line with your website product line or intentions. Linking a business
opportunity website with a flower sales website might not be the best
link.
Link building is an ongoing task for any
successful website and links raise your pagerank. Raising your
pagerank, gets your listings placed "higher" resulting in more traffic.
One thing my mentor once said when I started and had 0 links and I was
perplexed as to how many I needed, was "one is better then zero","two
is better than one". Do you get the picture?
Eric Ward offers his years of experience and has
some very good ideas on link building and link bait. We recommend Eric
Ward.
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