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Better Business
Bureau
Finding a review on the Better Business
Bureau in our NOT RECOMMENDED section is probably a surprise
to you. Well it was a surprise to us when we did some research, talked
to some other internet business owners, and found out the shocking
truth about the Better Business Bureau.Isn't the BBB or Better Business
Bureau like something sacred in US consumer protection? If they aren't
then what or who is?
Here's our problem with the Better Business Bureau
as learned from others that have been approached by them. The Better
Business Bureau has a staff of telemarketers that send out the BBB bulk
mail to business owners trying to get them to send the BBB a $350 fee.
The Better Business Bureau rep. often states that if you don't pay the
fee, they (the BBB) might not say nice things about your business if
you ever get a complaint. Hmmm, sounds a little like the BBB has an
interest in making money?
Actually that is totally correct. You see, at
least when I was younger, I thought the Better Business Bureau was some
non profit, government sponsored organization that was in place to
protect the consumer against unscrupulous businesses so you don't get
scammed or taken for your money. The shocking truth is...they too are
in business to be profitable, just like certainchange.com is. Now,
doesn't that seem to have a conflict in it somewhere? I will protect
the consumer as long as the business owner pays. Visions of the old
gangster methods pop in our heads. Well, we don't think it is that bad,
but it does make you wonder how they stay honest.
Many other internet business owners feel similar
on this topic, and they/we feel that our own business ethics and morals
should tell the story to our customers even better than anything the
BBB or some other entity can publish on us. We try to treat each
customer as if they are our only customer, we handle complaints
promptly and personally take all phone calls and answer every e-mail.
Well, we hope we did not ruin your day stating
such things about an organization that at least we always felt was the
one true, honest US watchdog to make sure businesses stay in check. We
are sure the BBB does perform a duty, but the many internet 'scam
forums" and websites also do a similar job. It's pretty easy to keep a
clean slate in your business, just treat customers like you would want
to be dealt with. The customer is always right is a pretty simple rule
that works in any business or "confrontation". The Better Business
Bureau really isn't necessary, nor do we wish to pay to have a good
name.
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our results. Click here to
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